Great Lakes Finesse welcomes Bassmaster Elite Series Pro Cooper Gallant
Fort Smith, AR (January 2, 2025) – Great Lakes Finesse is proud to announce the addition of Bassmaster Elite Series pro Cooper Gallant to its team. Recognized as one of...
Latest Industry News
AFTCO and the Shedd family’s 10% Pledge: 20 years of conservation impact
The 10% Pledge sits at the core of AFTCO. It’s a pledge made by our family, but one that starts and ends with the passionate anglers who purchase AFTCO and make it...
Fishing historian Dan Basore honored with ‘Meritorious Service Award’
SPRINGFIELD, Missouri – For Immediate Release – 1/13/2026 – When it comes to knowledge about the historical timeline of fishing lures and tackle, Dan Basore is in a class by himself....
Mercury Marine, Lowrance expand sponsorship roles with B.A.S.S.
BIRMINGHAM, Ala. — B.A.S.S. today announced an expanded multiyear partnership with Mercury Marine and Lowrance, two of the most respected brands in the marine industry. As part of the agreement, Mercury Marine will...
Shimano North America Fishing, Inc., a division of Shimano North America Holding, Inc. Announces a Leadership Change
President Dave Pfeiffer Steps Down After Nearly Four Decades of Service.
Bass Fishing Hall of Fame opens nomination season for the induction class of 2026
SPRINGFIELD, Mo.— For Immediate Release — November 17, 2025 — Fresh off an induction ceremony that celebrated three influential members of the bass fishing community, the Board of Directors of the Bass...
Bass Fishing Hall of Fame awards grants to fund 6 more projects
SPRINGFIELD, Mo. — As part of its mission to celebrate, promote and preserve the sport of bass fishing, the Bass Fishing Hall of Fame’s Board of Directors is again providing financial...
Enter Howell’s 15th annual King’s Home charity boat giveaway
The Bassmaster Elite Series season is a wrap, and it’s time once again to WIN Randy Howell’s fully rigged Ranger/Yamaha tour boat, while helping kids and ladies in need at...
Keith and Penny Miller Win 2025 Toyota Bonus Bucks Owners Tournament on Lake Guntersville
If you’ve ever spent time around the Toyota Bonus Bucks Owners Tournament, you know it’s more than just another bass fishing derby. It’s part competition, part reunion and part celebration...
Z-Man celebrates three decades of tackle innovation, teamwork, and trailblazing spirit
Ladson, SC — What began in 1995 as a small operation crafting silicone skirts has grown into one of the most influential independent forces in the fishing tackle world. Founded by...
