Latest Industry News

ICAST: Top 5 baits to land a 10-pounder in 2018

ORLANDO, Fla., — During a lifetime of bass fishing, I’ve reached several personal benchmarks. I’ve topped the 5-pound mark with spotted bass several times — and yes, I know they...

Kayak bass fishing: Ike’s rigging tip

Sooch’s ICAST in 40 shots

Hawg Trough hack for kayak fishing

ICAST: 59 videos from the show floor

Daily Limit: Zona returns for LIVE

ORLANDO, Fla. — Invariably, during every Bassmaster LIVE, a viewer asks on Facebook or Twitter, “Where’s Zona?” Seen alongside fellow Bassmaster TV host Tommy Sanders for years, Zona scaled back...

Avena’s two Abu dropshot setups

Daily Limit: Orange is the new Best of Show combo at ICAST

ORLANDO, Fla. — One ICAST attendee said to the other, “What rhymes with orange.” The other replied, “No, it doesn’t.” Yeah, schmorange is about the only thing you can rhyme...

Elites at ICAST 2017

Berkley expands hardbait line, adds soft-plastic presentations

ORLANDO — Two years ago, Berkley introduced a new line of hard baits that took the fishing world by storm with a flashy appearance and fish-catching action that seemed impossible...