Latest Industry News

Productive plastic jerkbaits, part 2

There are three basic ways to rig a plastic jerkbait. Which one you choose is mostly a matter of what’s happening with the bass and the general water and fishing...

Adding reflective tape to a kayak

8-4 smallmouth bass ties New York State Record

Patrick Hildenbrand caught this freaky-fat smallmouth in a bass fishing tournament at Cape Vincent, New York, and though it was initially reported as 8.15 pounds, recertified scales found the weight...

Kayak bass fishing: Electronics on the water

How effective are fishing kayaks rigged with electronics? James Hall and Thomas Allen provide some on-the-water insight with Humminbird and Lowrance units on their Hobies.

Productive plastic jerkbaits, part 1

From right about now (late summer) on into late fall one of my favorite and most productive lures is a soft plastic jerkbait. They’re perfectly suited to take advantage of...

TV: Elite Series at Toledo Bend

Watch the full televised episode of the A.R.E. Truck Caps Bassmaster Elite at Toledo Bend.

A huge thanks to all

I want to take this opportunity to say thanks to all the companies, organizations, guys and gals who helped make our 2016 Celebrity Pro-Am Bass Tournament a success. We had...

Bass fishing kayak anchor security

Healing Heroes tour in Virginia

Healing Heroes: Slaunch and a haircut

RICHMOND, Va. — There was a lot on the line for the latest edition of the Optima Batteries Healing Heroes In Action Tour presented by General Tire. A lot of...