Latest Industry News

Inside the New Product Showcase

ICAST: Real as real baits

A visit to the New Product Showcase on Tuesday night gave some hint of a continuing trend when it comes to new bait designs at ICAST. Companies continue to think...

Huk at ICAST

Roumbanis on the Boom Boom swimbait

Cherry on the new Livingston Vapor crankbait

Zaldain on Megabass swimbaits

Lowen talks PH Custom Lures

Daily Limit: Bourne comes full circle

ORLANDO, Fla. — The Oscar is the top award for actors, the Pulitzer is journalism’s top prize. For outdoors writers, it’s the Homer. Wade Bourne was so honored Tuesday night...

ICAST 2016 sneak peek

Daily Limit: Biz of Best of Show

There’s no business like Best of Show business. As fishing holds its annual industry-only fete this week in ICAST, the product awards remain one of the major features. Companies work...