Latest Industry News

Why are some smallmouth so dark?

Have you ever noticed that a smallmouth may be black when you first see it in the water, but much paler when you remove it from your livewell? Here's why.

Ike: Italy’s on fire (for fishing)

As I answered questions and talked to the anglers it became obvious to me that finesse fishing was the thing in Italy.

GoPro: Bingo with the Lee brothers

Shaye Baker heads out on Lake Guntersville with Elite Series pros Jordan and Matt Lee to learn a little something about ledge fishing and the proper use of the term bingo.

2015 College Classic Bracket

Ike: Neutral motion got me to the Classic

Neutral motion is a better term than “do nothing” or “dead sticking.” They’re not an accurate description of moving your bait slowly and naturally.

Ike: Expanding our fan base, part 1

There’s a ton of video available now, and it’s high-quality. You can watch interviews with the anglers, how-to clips and professional analysis with the click of your mouse.

2015 Toyota Angler of the Year Championship part 2

2015 Toyota Angler of the Year Championship part 1

2015 Plano Bassmaster Elite at Lake St. Clair

GoPro: A solid Day 2 for Charlie Hartley

Charlie Hartley holds steady on Day 2 of the Plano Bassmaster Elite at Lake St. Clair.