Celebrating 60 Years, One Cast at a Time
FOOTHILL RANCH, CA (August 6, 2026) – Six decades. That’s how long DAIWA has been putting technologically advanced tackle into anglers’ hands. To mark the milestone, DAIWA is introducing a pair...
Latest Industry News
Six Decades In, Still Pushing Forward
FOOTHILL RANCH, CA (August 3, 2026) – While the open-face spinning reel fundamentally changed modern angling, DAIWA spent the last six decades perfecting its engineering, durability, and performance boundaries. Today, that...
Huk leverages proven Grip-X technology to anchor new performance flip flop category
CHARLESTON, S.C. —Huk, the leading manufacturer of performance fishing apparel and footwear, is expanding its footwear lineup into a new silhouette with the launch of its first-ever flip flop line,...
Zoom Bait Company introduces the Rock-N-Roll Minnow
Zoom Bait Company has released the Rock-N-Roll Minnow, a 4.8-inch soft plastic minnow that features a streamlined baitfish profile, a forked tail, and a built-in lip that produces a rolling, quivering action on a steady retrieve.
ASA launches The Million Pound Challenge
Clean water is the foundation of everything we do — and now, there’s a way for the entire industry to come together and make a measurable impact. The American Sportfishing...
Free youth fishing event set for Los Angeles
LOS ANGELES – MacArthur Park, a City of Los Angeles Department of Recreation and Parks facility located at 2230 W 160th, Los Angeles, CA 90057, will host a youth fishing derby...
Crews highlights Autism Awareness Month with special edition jerseys, glidebait auctions and community support initiatives
Professional angler and founder of Missile Baits, John Crews, is proud to recognize Autism Awareness Month again this April by continuing the mission to raise awareness, promote acceptance, and support...
Phoenix Boats signs on as Supporting Sponsor of B.A.S.S.
BIRMINGHAM, Ala. — B.A.S.S. today announced that Phoenix Boats has signed on as a supporting sponsor of B.A.S.S. through 2028, reinforcing a shared commitment to performance, innovation and the continued...
B.A.S.S. partners with Tedy’s Team to promote Stroke Awareness Month; Lake Murray Elite event to highlight initiative
BIRMINGHAM, Ala. — B.A.S.S. today announced a new partnership with Tedy’s Team Foundation to promote Stroke Awareness Month in May, using the platform of professional bass fishing to educate anglers...
Win a Nitro Z-18 while supporting a greater mission
Support Wellspoken Ministries for a chance to win a fully rigged Nitro Z-18 bass boat while helping fund a mission dedicated to sharing faith and reaching people through the fishing community.
