Latest Industry News

Z-Man Fishing: A Seth Feider Trifecta

Hank Cherry shows off Berkley Stunna

Meticulously crafted to the exact specifications of Berkley pro and 2-time Bassmaster Classic champion Hank Cherry, the all NEW Berkley Stunna 112 comes in a standard and +1 version that...

Abu Garcia Veritas Combos

COLUMBIA, S.C. — The secret is out on Abu Garcia’s Veritas rod lineup. Feature-rich with striking aesthetics and performance that rivals rods costing twice as much, the acclaimed Veritas rod is...

If I could only fish for one

Every angler has a favorite species of bass. Me? I get excited about all of them. Whatever the predominate species of bass that lives in a given lake is the...

Smallmouth ironman surpasses milestone

PARK FALLS, WIS. — New Berlin, Wisl, angler, Bill Schultz, began keeping a fishing log in 1992 when he got back into fishing. It began as a simple and practical way...

Redfish: Afternoon on Aransas

You need to stay on your toes

My win at the 2021 Basspro.com Bassmaster Open at Grand Lake was something else. It’s still sinking in, but I can say that it was a lesson for me, and...

Bill Lowen’s favorite fall lures

What to know before fishing up north

After fishing the Basspro.com Bassmaster Northern Open on 1000 Islands out of Clayton, N.Y., I realized that fishing a swift current river connected to a Great Lake is a totally...

The Johnstons’ favorite smallmouth lures