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Abu Garcia debuts lightest spinning reel ever

COLUMBIA, S.C. — Abu Garcia’s new Zenon spinning reel is poised to reset the standards by which all ultra-premium fishing reels are judged. Designed to give serious bass and walleye...

Berkley debuts FlouroShield

COLUMBIA, S.C. — No one company knows more about the science behind fishing line than Berkley. Decades of research, study and testing by Berkley scientists have produced some of the most...

Daiwa introduces Tatula 300 for big bass baits

Cypress, CA – Just when you thought the in-demand Tatula reel family couldn’t get any better, Daiwa unleashes the new Tatula 300, a true 300-size reel for throwing big bass...

Plano 2020

Plano 2020

Striker 2020

Striker 2020

St. Croix 2020

St. Croix new products

All new EDGE Flex Series break the mold with innovative storage solutions

Tackleboxes are an extension of an angler’s brain. Knowing exactly where everything is located and how it can quickly be retrieved is the key to catching more fish. The all-new...

New sizes from EDGE: 3600 Terminal Box keeps small tackle organized

Terminal tackle boxes are vital to keeping hooks, weights and other small tackle organized and ready for action. At iCast 2019, Plano introduced the Plano EDGE 3700 Terminal box. Since...

Plano EDGE brings best in class storage solutions in a small package with New EDGE 3500

Launched at ICAST 2019, the Plano EDGE was built on the familiar Plano 3600 and 3700 Stowaway footprints. The EDGE tackle systems were created to answer anglers’ questions before they...