Latest Industry News

Cracking the code

Consistency is a funny thing; a lot of times, you can be consistent until you’re not. In fishing, you can be doing the right things, but there are things you...

Toyota Talks with Brandon Lester

Bro Series: Crews and Loughran

John Crews and Ed Loughran share three things in common: a love of bass fishing, their home state of Virginia and making lures. That is serious business for Crews, while...

Year of the Fan: New York’s Cooper Daily

What an incredible season on the Bassmaster Elite Series — with plenty of excitement still to come. I’ve thoroughly enjoyed the pleasure of getting to know many of the new...

Smallmouth and crankbaits

We are in the middle of a few tournaments where smallies could play a role so I thought this might be a good time to talk about smallmouth bass and...

Northern smallmouth: Details matter, part 2

Once I’ve made my line selection it’s time for me to pick a bait. It’s popular to pick ones that look like a goby. After all, that’s pretty much what...

I’m a Bassmaster: Deanna Shampine

Deanna Shampine discusses how bringing B.A.S.S. to Waddington means so much to her. 

Northern smallmouth: Details matter, part 1

If you’re going to fish for smallmouth up north, and I strongly suggest that you do, you need to pay close attention to details. These bass are big and aggressive,...

Reflection and analysis

Approaching the end of a Bassmaster Elite Series season is always a time for reflection and analysis. Thankfully, I’m sitting in good shape for a Bassmaster Classic qualification, but I’m...

The evolution of northern bass waters

As the Bassmaster Elites make our northern swing to the St. Lawrence River, I’m reminded of how those waters have evolved over the years and how anglers have adapted. Unlike...