Elite Series pro Bill Lowen joins Zoom Bait Company Pro Team
Brookville, Ind. – January 22, 2025 – Talk to Brookville, Ind. Bassmaster Elite Series pro Bill Lowen about his lure offerings and he will tell you that soft plastic baits are...
Line choices for beginners
When I started tournament fishing in the early 1990s, we didn’t have many choices when it came to fishing line. We had a couple different brands of monofilament and that...
Elite Man Caves: Randy Howell
Take a tour of Randy Howell's Man Cave shared with his son Laker.
New Elite: Andrew Loberg
After living in California for the first of his 29 years on planet Earth, Andrew Loberg left his family and friends on the West Coast and moved to Guntersville, Ala....
Working on weaknesses
I’m fortunate to have open water through the winter months near my home in Idaho where I can launch my bass boat to stay sharp. If you don’t fish for...
Revelations through the ice
A solid layer of ice has formed on my home lake, which is something that doesn’t happen very often. I took advantage of it recently and went ice fishing for...
Mentality of success
Bassmaster Elite Series angler Gerald Swindle refers to a positive mental attitude as PMA. It can completely change how you fish. It took me years to tap into PMA. I...
Daily Limit: Marks looks to make mark in Elites
The realization of reaching B.A.S.S.’s top circuit is still sinking in for Paul Marks Jr. The 23-year-old from Cumming, Ga., is pinching himself after an uber-successful 2024, including his serendipitous...
New Elite: Emil Wagner
After graduating from Ole Miss University in 2021 with a degree in marketing, Georgia bass fanatic Emil Wagner landed a dream job at Pure Fishing. His workdays would be all...
Tackle Tip Tuesday: Choosing the right hooks for lipless crankbaits
In this Tackle Tip Tuesday, Bryan Schmitt showcases a few versions of the SPRO Aruku Shad and how changing hook sizes maximizes its effectiveness given the time of year, cover...