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Gear Review: St. Croix PREMIER Series
WHAT IS IT? St. Croix PREMIER Series WHAT SETS IT APART? The St. Croix PREMIER lineup comprises 45 multispecies freshwater rods (37 spinning, eight casting) with task-specific lengths, powers and...
Elites show first-cast lures for Guntersville
We asked the Elite anglers to draw what lures will be the first-cast of the 2026 FXR Bassmaster Elite at Lake Guntersville.
Top Tackle: Choosing two baits for winter transition
In this Top Tackle video, Greg DiPalma gives us two baits to think about so you can cover all water depths as fish begin to move during the winter transition.
Gear Review: Frog Factory Mongrel
WHAT IS IT? Frog Factory Mongrel WHAT SETS IT APART? Measuring 4 3/8 inches and weighing 3/4 ounce, the Mongrel presents an unmistakable prominent presentation that gets noticed. With a...
A mobile angler’s take on the StrikeMaster Maven 40V
I have a gear recommendation for all my fellow northern gals who get out ice fishing. StrikeMaster recently launched their new Maven 40V Electric Ice Auger. I got my hands...
A closer look at a fully rigged tournament kayak from Dugout Fishing
Take a full walkthrough of this top-tier kayak rig option from Dugout Fishing. This setup is built for efficiency, precision, and tournament performance from bow to stern.
No ordinary Joe
Advertorial Content Roughly 37 years ago a boy named Joe cast a live crawfish he’d caught in a nearby canal into Long Beach, California’s El Dorado Park pond with his...
Top Tackle: This prespawn crankbait retrieve tricks them
In this Top Tackle video, Cole Sands gives his favorite crankbait style and retrieve for the prespawn season. Sometimes they want a fast crankbait, sometimes slow, but almost always want...
Boujee + bassin gear guide
From forward-facing to fashion-forward… boujee baits and boujee bass are trending.
Top Tackle: Finding a setup sized for you
In this Top Tackle video, Jason Christie gives his ideal jerkbait setup, but emphasizes the importance of dialing in your equipment for your size and comfort. That will help your...
Top Tackle: Crank shallower than you think in winter
In this Top Tackle video, Beau Browning whips out the red crankbaits that we come to love this time of year. That color and other hues of it are huge...
Gear Review: Z-Man ChatterBait MicroMax
WHAT IS IT? Z-Man ChatterBait MicroMax WHAT SETS IT APART? The same sound, the same vibration, the same lateral line-tingling appeal; only in a smaller package. Four years after Z-Man...
Gear Review: SEVIIN GX Casting
WHAT IS IT? SEVIIN GX casting reels WHAT SETS IT APART: Offered in right and lefthand options, SEVIIN GX casting reels come in 6.6:1, 7.3:1 and 8.1:1 gear ratios. Each...