A unique new lure
It’s rare when a company introduces a truly innovative bass lure. Berkley accomplished this with their new Krej FFS Jerkbait. They designed it to be used with forward-facing sonar. When...
Tackle Tip Tuesday: Correctly choose between drop shot, Ned rig and Neko rig
In this Tackle Tip Tuesday video, Austin Felix gives his thoughts on when he picks up a drop shot versus a Ned rig and a Neko rig. Speed is often...
Simms launches Spring 2024
Bozeman, Mont. (January 16, 2024) – Simms Fishing Products, preeminent manufacturer of waders, outerwear, footwear, and technical fishing apparel kick off the new year with the launch of an all-new...
Gear Review: Bass Pro Shops Johnny Morris Platinum Signature Spinning
WHAT IS IT? Bass Pro Shops Johnny Morris Platinum Signature Spinning WHAT SETS IT APART? The already popular Platinum Baitcaster now comes in a spinning version with the features you’d...
Gear Review: YETI GoBox Collection
WHAT IS IT? YETI GoBox Collection WHAT SETS IT APART? Here is a YETI-proof collection of rugged and virtually indestructible storage or “load out” boxes that can be customized by...
Tackle Tip Tuesday: Robertson’s big blades for cold water
In this Tackle Tip Tuesday video, Matt Robertson talks about upsizing his spinnerbait and adjusting his blade sizes when throwing this lure in water temperatures varying from the 40s to...
Gear Review: Fitzgerald Fishing Bryan Schmitt Rods
WHAT IS IT? Fitzgerald Fishing Bryan Schmitt Rods WHAT SETS IT APART? Schmitt’s signature series comprises two casting rods — the 7-foot, 1-inch medium-heavy Swim Jig and the 7-foot, 6-inch...
‘White Cloud’ is a wealth of bass boat wisdom
Advertorial Content If Gary “White Cloud” Howard had been born closer to Charlotte, there’s a good chance you’d see him sitting on the pit box at NASCAR races directing miniscule...
Gussy’s new Elite Series Marabou Jig
2023 Bassmaster Classic champion Jeff “Gussy” Gustafson collaborates with Northland Fishing Tackle to design nature’s finest Elite Series Marabou Jig.