Latest Industry News

Christmas in July at ICAST 2017

Where to even begin. I cruised nearly every aisle at the ICAST today, and found a pile of new products that I felt were noteworthy. Two and a half days...

Daily Limit: KVD’s new camo

ORLANDO, Fla. — A long time first in fishing, Kevin VanDam is now first in fashion with Mossy Oak Elements. Mossy Oak Elements, a new camo line of fishing clothing,...

Chris Lane introduces Power-Pole Vision

Swindle’s Humminbird Solix Experience

ICAST: New product showcase

Missile Baits launches the 48, Ike’s Flip Out, and new colors

SALEM, Va. – Missile Baits is fully launching their new stick worm, the 48. The versatile bait is 4.8” long with a denser material than normal Missile plastics. The 48...

Lead jigs R.I.P.?

Lead jigs are destined for extinction claimed Bassmaster Elite Series pro Jeff Kriet. His belief has nothing to do with environmental regulations. “Once you try a tungsten jig you’ll never...

Daily Limit: Best of ICAST launches

Two years ago, Larry Davidson didn’t know exactly what ICAST was all about. Now he champions it, especially after his brainchild won Best of Show there. Davidson’s square-bottom hooks took...

Jordan Lee signs on with Native Watercraft

FLETCHER, NC -​ Native Watercraft, a leading manufacturer of innovative fishing kayaks, today announced a partnership with world champion bass fisherman and Bassmaster Elite Series angler Jordan Lee. “I am...

What’s bugging Biffle?

Spend any time around Bassmaster Elite Series pro Tommy Biffle and you’ll get a big dose of no-nonsense. Therefore, if the legendary Oklahoma angler puts his name on something, you...